Interview with Stephanie Pereira

On October 12, our EPD class had the opportunity to talk with Stephanie Pereira, someone who has worked at Kickstarter since its beginnings, and gave us insights about starting projects on this crowdfunding website. 

Since Stephanie knows Kickstarter so well, she was able to give us advice about what makes a successful project. The video on the project page make or break a project. What makes a successful video is having energy and a story within the first 30 seconds. A lot of backers make their decisions when first viewing the project, so those 30 seconds are vital. Not only is the video important, but building a community is key to being successful on Kickstarter. Stephanie highlights this to being key because you find people to back you before launching. This community knows and cares about you, so they help with the initial backing and are as excited about your project as you are. 

One other thing Stephanie stressed was that us creators shouldn't just think of Kickstarter in short-term goals. Since we are creators for life, we should think about our long-term goals in what we hope to achieve through our designs. Talking with Stephanie was very informative, but also inspirational and got me excited to work on and launch my own project on Kickstarter.